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They're Fake!
Advertisements really grind my gears, in specific, cosmetic adverts. You know the ones...displaying a new miracle product, complete with sizzling star to boost its sales and the annoying over-voice promising you that purchasing it will change your life. I appreciate that everyone wishes to promote profusely their work, but there is slightly exaggerating the truth and then there is just out right lying. A perfect example is any mascara advert. Err...hello? Those are fake lashes! I always attempt to read the very quick small print that flashes onto the screen at the bottom for five seconds, which explains that the model’s own lashes have been 'enhanced' by false lashes (added to the advert by law). In fact, back in 2007, Rimmel’s Magnif'eyes Mascara advert was banned purely because it was not stated that Kate Moss (the well chosen celeb to star in aforementioned ad) was wearing fake lashes. Now, of course they include this significant information, but this doesn’t actually do shit considering the viewer still cannot see the appropriate results from that mascara.
Surely, no woman will actually believe her lashes will look exactly like those 'too perfect' set if she buys that mascara? Would it not be more profitable for the company to actually believe in their product and show a before and after photo that is realistic? Thus, selling the mascara to consumers off its genuine merits and not simply highlighting the talents of the in house make up artist and the facial features of icons like Kate Moss.
Nicola Louise Watson
11/10/08
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